Thursday, September 15, 2011

Learning #14: read the safety instructions...

(...if you can see)

When an eye care company who makes a product for contact lenses knows that this product might, like, burn your cornea off your freaking eyeball if your eyeball comes into contact with it, you'd think that they'd:

1) Not make their bottle look like a saline bottle, and
2) Not pretend that they aren't making their bottle look like a saline bottle by putting a tiny red stripe on the label -

- since, after all, people using their product have contact lenses.  Which means that, in the course of using said product, it's very possible that some extremely nearsighted people will be in frightfully close proximity to a white-ish saline-shaped bottle that's next to the saline, because they were of course using this product when they took their contact lenses out and so the bottle is still sitting there, because who's cleaning the bathroom before bedtime when they can't even see?  And it's entirely possible, too, you know, that these people might then the next morning remove their lenses from their overnight sterile de-funking bubble bath, and then accidentally wash their lenses with this product and then actually insert a contact lens, thus relegating her their eyes to hostile, burning, stormy tornadoes of searing pain, and of course now these folks are going to have to go to the freaking optometrist and explain what happened while the desk staff sort of snickers behind their hands and everyone pretends that you these poor, poor, misled consumers aren't complete eejits -

And all this could be avoided with better packaging.  Make the entire freaking bottle red, people!  Don't try to invoke some fuzzy "this is good for your eyes" feeling by trying to make your bottle look like a Bausch & Lomb saline bottle.  Because this product isn't actually for the eyes, it's some crazed Lysol-like sterilizer for the actual lenses, and as such the packaging would be more appropriate if the bottle were shaped like a cleansing solution bottle.  Or a branding iron.

I mean, I'm just saying.

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